About us

Bold Self-Expression

Temple of Unicorns was born from a love of rave culture and a desire to create something different. Founder Jason Cook, designer and lifelong raver, noticed a gap in the fashion world — most festival clothing didn't work outside festival grounds, and urban streetwear lacked the PLUR values and love for electronic dance music that make rave culture so special. Temple of Unicorns fills that gap, offering streetwear designed by ravers, for ravers, that celebrates the energy, individuality, and authenticity of the scene.

Our Mission

Temple of Unicorns empowers people to express themselves boldly, filling the world with individuality, creativity, and inclusivity. We're here to combat monotony and uniformity by celebrating diversity and freedom. When people from different walks of life come together in a spirit of respect and love, we all grow, and the world becomes a better place.

Our Vision

We envision Temple of Unicorns evolving into more than a brand — it will become a physical space: a "Temple" where the rave community can gather, share ideas, and foster creativity. This space will include a retail store showcasing our designs, a DJ booth, event flyers, a community bulletin board, and a "third place" where people can connect.

Our Core Values

  1. Uniqueness: Empowering bold self-expression.
  2. Authenticity: Staying true to rave culture and underground music roots.
  3. Community: Creating spaces that connect people and promote shared experiences.
  4. Freedom: Encouraging individuality and creative exploration.
  5. Sustainability: Committing to environmentally responsible practices.

Meet the Founder

Temple of Unicorns Founder Jason Cook

Jason Cook is a creative polymath who has spent decades immersed in rave culture and design. As a college radio DJ, he fell in love with electronic dance music, spinning drum & bass, techno, house, and breaks at raves throughout the '90s and '00s. His professional career includes graphic design, working in apparel with JNCO, and leading design teams in the tech world.

Jason discovered his authentic self through raving — a place where he and others could shed societal expectations and celebrate their individuality. Fashion has always been a key part of that journey. For him, clothing isn't just functional; it's a statement of identity. That belief fuels Temple of Unicorns, a brand that honors the freedom and creativity of rave culture.

What Makes Us Different

Temple of Unicorns is more than just clothing; it's a statement. Our designs are authentically rooted in the rave community, reflecting the values of PLUR and celebrating individuality. Sustainability is at the heart of everything we do:

  • Our products are made to last, not disposable.
  • We use on-demand production to reduce overproduction and waste.
  • We work with manufacturers that use eco-friendly practices and ethical sourcing.
  • Our inks are certified vegan and water-based, and our printing process uses less energy than other techniques and creates nearly zero water waste.
  • Our packaging is made with post-consumer recycled materials.

We believe in creating clothing that endures — like rave culture, which has thrived for over 40 years.

Join the Movement

Explore our shop and find something that resonates with your unique style. Follow us on Instagram and Facebook for the latest designs and community updates. For those who want to get even closer to the source, sign up for our email newsletter at the bottom of our website and be the first to hear about new releases, events, and exclusive content.

Discover yourself. Celebrate your individuality. Welcome to the Temple.